What is Hreflang? A Primer

What is Hreflang?

Explain to me like I’m five. 

You will use Hreflang if—and only if—you have multiple pages (URLs) that all have the same content translated into different languages.

These pages do not all have to be on the same domain. For example, your English content could be at https://www.example.co.uk and your Spanish content could be at https://www.example.es. Or these pages can be on different subdomains, like en.example.com and fr.example.com. You could even create separate folders for each language, e.g. www.example.com/en/foo.html and www.example.com/de/foo.html.

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Hello, world!

It is mid-July, 2015. Google has just started sending notices to webmasters of sites that implement hreflang incorrectly. Distilled has launched an open-source tool for SEOs to test their sites’ Hreflang implementation. This was much-needed because well-known international SEO consultant Aleyda Solis’s tool to generate hreflang tags, while useful, wasn’t something that SEOs can use to validate hreflang tags on hundreds of pages on their sites.

Continue reading Hello, world!